Investors Want Returns, Consumers Want Cheap Power – Can Zambia Deliver Both?

Lusaka – Zambia’s energy sector is facing one of its most pressing challenges: attracting private investment while ensuring electricity remains affordable and reliable for consumers.

Energy expert Sarah Muyuni highlighted this delicate balance during a discussion on the People’s Space Podcast hosted by CTPD. She emphasized that while the public demands low electricity tariffs, private sector investors require viable returns on their investments to commit to the market.

“We all want better services, but quality comes at a cost,” Muyuni noted, stressing that private investment is critical to meeting Zambia’s growing energy needs.

Muyuni explained that for investors to be confident, the government must provide clear incentives, including subsidies, regulatory certainty, and risk-sharing mechanisms. Without these measures, even investors who have started projects may hesitate or abandon them.

The expert warned that the sector’s success depends on striking a balance between consumer affordability and investment attractiveness. Zambia’s rising electricity demand from households and businesses makes this balance even more urgent.

“If we want more players in the market, the government must create an environment that rewards investment while still protecting consumers,” she added.

As Zambia explores options to expand its generation capacity and modernize its power infrastructure, experts argue that public-private partnerships, targeted incentives, and consistent policy frameworks will be essential to sustain growth in the energy sector without compromising service quality.

The conversation shows a critical reality for Zambia: delivering reliable, affordable electricity is not just about tariffs, but about creating a system where investors see returns and consumers receive quality service.